Today, Lulu Puras Living represents everything she has poured her heart into:
Lulu Puras, a life designed
With love, joy and soulful purpose
Lulu Puras is a Puerto Rican designer and entrepreneur whose journey is guided from the heart. With over 25 years of experience, she has created more than spaces; she has crafted a way of living rooted in beauty, intention, and deep emotional connection.
A note from Lulu
founder
Design, for me, has always come from the heart. It’s how I connect, how I give, how I love. Over the years, this journey has taught me that the most meaningful spaces aren’t just beautiful; they’re emotional. They tell stories. They reflect who we are and who we’re becoming. Every product, every corner, every detail in Lulu Puras Living is rooted in that belief. My hope is that in our world, you find inspiration, comfort, joy, and a little bit of magic.
Thank you for allowing us to be part of your story.
xL
Brand Manifesto
We believe that beautiful living begins with heart.
At Lulu Puras, design isn’t just what we do, it’s how we express love.
From the spaces we style to the objects we select, every detail is a gesture, an emotion, a quiet act of care.
Our heart, the symbol in our logo, isn’t decoration. It’s a pulse. A reminder that everything we offer has been felt, not just chosen. It means we listen closely, design intentionally, and give generously, because a joyful space begins with love, with beauty, with magic.
We are here to celebrate the everyday; to turn houses into homes, and moments into memories.
We are here to elevate the art of living, with joy in our process, and love in every layer.
This is our promise: We got your back, every step of the way.
Welcome to your one-stop shop for beautiful living.
Welcome to Lulu Puras Living, where heart leads design.
Our Values
We are committed to GREATNESS
We LOVE what we do and we do it with LOVE
We build WIN-WIN relationships
In pursuit of MAGIC
We seek and give JOY
Our Mission
Defined by Design
It is our mission to improve the quality of life through the transformative magic of great design, creating unique sensory experiences that release good energy and spread it all around.
Our Vision
One joyful space at a time.
Guided by a vision rooted in love, magic, and soulful design, Lulu imagines a world where every detail tells a story, and every room feels like a warm embrace.
At Lulu Puras, we believe the most beautiful spaces begin with heart and intention. Our pursuit of beauty, joy, and meaning has shaped not just the spaces we design, but a way of living; deeply personal, timeless, and full of light.
Through our eyes, design becomes an act of love.
A celebration of life.
A way to turn the everyday into something extraordinary.
Always creating with feeling, with purpose, and with heart.
This is our purpose: to create beautiful living, one joyful space at a time.
What began as a small interior design studio has grown into a world of thoughtfully layered offerings:
LuluPuras Store
Lifestyle concept store filled with curated treasures
DeCoLab
Styling and decoration studio made for collaboration and self-expression
Interiors
Full-service design firm known for timeless, soulful environments
A world where design meets emotion
A reminder that home isn’t just a place, but a feeling
A one-stop shop for beautiful living
Our Team
The magic makers
Lulu Puras
Founder & CEO
Caroline Rodriguez
General Manager
Michelle Acevedo
Senior Designer
Pamela Pacheco
Logistic Coordinator
Zulema Hernandez
Accountant
Emily Viera
Sales Associate
Gabriela Acevedo
Brand Specialist
Mia Domenech
Digital Marketing
Lara Cintrón
Sales Associate
Natalia Guay
Designer
Maria Pizarro
Stylist
Natalia Delgado
Jr Designer
